Why do people queue to get into hollister

Female staff members known as 'Bettys' greet customers in English: "So how are you doing today? The jam-packed store has a distinct disco feel with dim lighting, dark wood interiors, the scent of men's cologne and thumping dance music that drowns out conversation. You only used to see that in the former East Germany where consumer goods were scarce , so curiosity got the better of me.

It was a very interesting experience, but I'm 48, so it's not my kind of shop," added Boschen, whose 15 year old daughter Isobel has been to Hollister several times. I like the music and the perfume they spray smells great.

You can buy T-shirts anywhere else. It's all about the store experience," said Joerg Nowicki, who follows the rag trade for the German weekly magazine Textilwirtschaft. You can smell the store from the outside. It's beautiful people working there. The store experience is unique. Nowicki said it was remarkable that the Ohio-based fashion chain managed to generate so much buzz without an iota of publicity work. They're speculating: 'Do you know where the next store is going too open? Additional stores are also slated to open in the northern German cities Hamburg and Oberhausen later this year.

Since then the company has also opened several Hollister stores elsewhere in the UK as well as flagship stores in Milan and Tokyo. Ohio fashion mogul Leslie Wexner integrated the brand into his Limited group in and hired present CEO Mike Jeffries to revive its moribund preppie image to one that sizzled with sex appeal.

Abercrombie's signature black and white images of sultry, semi-nude models have become so ubiquitous that German teenagers who've never been to the US are familiar with them.

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